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Direction
The strategy
Join the OKRevolution
OKRs have been around for decades, but it's time to rethink operational alignment, visibility, and engagement. Take the core components of a logic-based strategy and turn them into something your internal culture will adopt. BYOB. Build Your Own Buzzword ;)
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Turn Objectives into Cultural Clarity
Call it Objectives, Missions, Vision, Aims, or whatever you want. It's the direction of your company. It's what teams rally behind. You don't need 100 of them, just a handful of them that align people to purpose.
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Quantify Success with Shared Results
Key Results. KPIs. Outcomes. Whatever label you want to use, it's how success is measured over time.
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Emphasize Execution & Experimentation
Strategic Initiatives. Projects. Epics. Campaigns. The name can be whatever you like, but it's the actions you take and control. 80% of execution fails to move the needle, but the 20% is where the magic happens.
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Simplify Cross-Functional Engagement
Check-Ins. Updates. Standups. TPS reports. Whatever you call it, this is the recurring cadence of sharing context, changes, and learnings.
